FINANCE
A marketing cert's ROI hinges on one choice
Generalist vs. Specialist Path
Generalist programs offer a broad overview. Recruiters, however, filter for two specific high-demand skills.
The Two High-Demand Skills
Deep expertise in SEO or Performance Marketing drives salary offers. Vetting a course's value requires a specific calculation.
Run the ROI Calculation
The full article breaks down the formula for measuring a course's financial return before you.
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